Established in Nakameguro in 2018, MFC Store is a select shop showcasing personal style with original and popular streetwear items, sneakers, and accessories. By 2021, they opened branches in Harajuku, Osaka, and Nagoya, totaling four stores. BB (Bibi); a co-founder of MFC Store and the designer behind "EXAMPLE." shared the origins of both entities and explored the distinct allure of MFC Store.

After self-studying design and gaining experience as an apparel designer, he introduced EXAMPLE in 2017 and established MFC Store in 2018. Currently, he serves as the producer of EXAMPLE and holds the position of director at MFC Store.

MFC, derived from 'My Favorite Closet,' embodies the idea of revealing the contents of our closets—collections of our cherished items, according to Bibi. The establishment of MFC Store coincided with his collaboration with Mr. (Hiroto) Kondo, a co-founder. Formerly a chapter director at 'CHAPTER/atmos' and involved in planning and buying at Atmos, Mr. Kondo now serves as a producer at MFC Store. Bibi initiated the venture with himself, Mr. Kondo, and the owner.