Metallica x SBTG — Since Day One

This collection is a tribute to where it all began.

Guided by the phrase “Since Day One,” SBTG rewinds to his first encounter with Metallica — through shared headphones, hand-me-down tapes, and playground legends. The kind of music that left a scar and shaped a worldview.

The campaign traces a young man’s journey through a familiar urban sprawl — stairwells, corridors, corner stores, concrete playgrounds. Places that raised misfits and fed their obsessions.

The visuals echo memories of coming of age to a soundtrack of distortion and defiance.

Each piece fuses SBTG’s subcultural lens with Metallica’s brutal legacy:

• Split-panel tees blending aggressive typography with unexpected scripts
• Faded graphics that feel lifted off vintage tour merch
• A mesh jersey nodding to underground football and street crews
• Garments that look lived-in, because they are meant to be